Academic Experience

Faculty at:-

IILM, Gurgaon -2010-2011

IMI, New Delhi - 2012 onwards

Industry experience

Market Research 

Synovate (now Ipsos)

It’s a market research firm where I have led many projects for national and international client’s viz. Godfrey Phillips, Dabur etc. I was dealing with client research requirements related to new product development & brand management. My role and responsibility was as under:-

Conception and execution of the research process workflow through the primary research specialty of the agency research team. In addition, I was responsible for promoting the capabilities of the research team among internal and external clients. 

Essential duties and responsibilities:-

• Development of research and team skills of research supervisors and research executives.
• Representation of research team on major strategic initiatives and research consultancy to client executives at senior levels.
• Monitoring of research projects to ensure compliance with timing, budget and quality requirements.
• Participation in and contribution to client planning sessions. 
• Assistance to client teams and the planners in strategic planning.
• Resolving research issues and questions of methodology, analysis and interpretation. 

Advertising 

FCB ULKA & Leo Burnett

After Post Graduation from MICA, this was a very enriching experience as it provided an interesting experience of various functions and their implications on the business results. The activities and plans included forming, executing and directing the business' strategy for advertising, implementing advertising campaigns and supervising various advertising-related departments. Major clients handles were Coca-Cola, Bharti Cellular & Pepsico India – Lay’s.