Dr. Sourav Rauniyar has received his doctorate from the Indian Institute of Management Lucknow. He was previously associated with Management Development Institute (MDI) as Asst. Professor and taught courses on Marketing Management, Brand Management, B2B Marketing, Rural Marketing among others. He has worked in the FMCG sector for around four years with multinationals, including Dabur. He has worked on capacity development projects with institutions under the Ministry of Food Processing Industries. His broad research interests lie in the areas of sustainable tourism, consumer decision-making, value co-creation, and pricing. He has published his research in prestigious international journals and at several conferences of national and international repute. He also trains Digital Marketing, sales & Distribution, negotiation, and analytics in management development programmes for industry professionals. He was the faculty mentor of the marketing club during his stint at MDI. He has successfully coordinated IPR workshop along with the Ministry of Commerce and Industry, India. He has been felicitated several times for conducting national and international panel discussions as a moderator. He has marked his media presence by featuring on national news channels and publishing opinion editorials in leading national newspapers frequently.