• Differences among Aware and Unaware SB buyers: Evidence from an Emerging Economy, (co-authored) aimed at International Journal of Consumer Studies (ABDC ‘A’ ranked, ABS & ERA).

• Exploratory Study on Understanding Sales Force Automation   in Indian FMCG Companies, (co-authored) IIM Lucknow Working Paper Series No 2012-13/32.
• Store Brand Proneness among Young Indian Consumers: Quality, Price & Risk Perceptions, (co-authored) IIM Lucknow Working Paper Series No 2012-13/35.
• Aithal, R.K., Satyam, Maurya, H. (2018). Distribution Challenges in Emerging Markets: Evaluating alternate distribution strategies for FMCG firms in rural India. In Atanu Adhikari (Ed.), Strategic Marketing Issues in Emerging Markets. India: Springer. (Forthcoming)- 2018.
• Satyam, Aithal, R.K. & Maurya, H. (2017).Understanding channel conflict in emerging economy: The small retailer’s perspective. International Journal of Retail & Distribution Management, 45(10), pp. 1061-1078. (Indexed in ABDC Ranking ‘B’; ABS & ERA)
• Utkarsh, Maurya, H., & Medhavi, S. (2016). Differences in advertising strategies of service marketers: a content analysis. Services Marketing Quarterly, 37(2), pp. 109-124.  (Indexed in ABDC Ranking ‘B’; Scopus; ABS & ERA)
• Maurya, H. & Das Gupta, D. (2015). Exploration of Country of origin effect in services: A Literature driven approach, The Marketing Review, 15(3), pp. 311-334, (Autumn, 2015 Issue). (Indexed in ABDC Ranking ‘C’; ABS & ERA)

  Published Manuscripts

Published Book Reviews

• Maurya, H. (2013). A Review of Contagious [Review of the book Contagious: Why Things Catch On, by Jonah Berger]. Journal of Global Marketing, 26(5), 301-303. (Indexed in ABDC Ranking ‘C’; ABS & ERA)
• Maurya, H. (2012). Branding with brains [Review of the book Branding with Brains: The

Science of Getting the Customers to Choose Your Company, by Tjaco Walvis]. Metamorphosis: A Journal of Management Research, 11(2), 82-84. (Sage Publications)

Registered Working Papers @ IIM Lucknow Working Paper Series

Manuscripts under Review

WORK IN PROGRESS

• Wholesaling in an Emerging Economy: Case Study of “Aiyaganj” Market, (co-authored) aimed at Journal of Macro Marketing.
• Investigating Customer based Brand Equity through Brand Associations: A mixed method approach towards understanding Customer Perception for Life Insurance Services, (co-authored) aimed at Journal of Brand Management.
• Role of Service Brand Experience in developing Destination Brands: An Emerging Economy Perspective, (co-authored) aimed at Journal of Travel research.

aimed  at Asian Case Research Journal.

PEER REVIEWED CONFERENCES

• Subsistence Marketplaces 1^st Field Immersion at Chennai, India organized by School of Business, University of Illinois, U.S., January 4-7, 2018.
• An exploratory study to understand wholesalers’ responses to the changing retail environment: Evidence from India, (co-authored) in 16^th International Marketing Trends Conference, at Centro Cultural La Corrala de UAM University, Spain in January 26-28, 2017.
• Reflections from periodic markets in rural India: current issues and implications, (co-authored) in 2017 Annual Conference of Emerging Markets Conference Board, at IIM Lucknow-Noida campus in January 5-7, 2017
• Mobile subsistence retailer in rural India: Issues and Challenges, (co-authored) in 10^th NASMEI International Marketing Conference 2016, at Great Lakes, Chennai in December 23-24, 2016.
• Rural & Micro Retailers in Rural India: Issues & Challenges, (co-authored) in The 6^th Subsistence Marketplaces Conference, at School of Business, University of Illinois, U.S., June 17-19, 2016.
• Empirical analysis of self-efficacy of investors in stock markets- involvement and financial information seeking behavior, (co-authored) in 3^rd International Conference on Emerging Challenges in Business for Global Sustainability, held at Symbiosis Institute of International Business, Pune, February 20-21, 2015.
• Differences in advertising strategies of service marketers: a content analysis, (co-authored) in 8^th NASMEI Marketing Conference, held at Great Lakes, Chennai in December 26-27, 2014.
• Exploratory Study to understand Small Retailer Purchase Preferences Evidences from Wholesale markets in Lucknow, (co-authored) in 8^th NASMEI Marketing Conference, held at Great Lakes, Chennai in December 26-27, 2014.
• Understanding the Effect of Brand on Customer Perception of Insurance Services, (co-authored) in 8^th NASMEI Marketing Conference, held at Great Lakes, Chennai in December 26-27, 2014.
• Differences in advertising appeals used by goods and service advertisers: A content analysis in Indian context, (co-authored) in 6^th International Conference on Excellence in Research and Education, held at IIM Indore, May 8-11, 2014.
• Private Labels in Indian Apparel Retail: Consumer Preferences & Proneness, (co-authored) in 7^th NASMEI Marketing Conference, held at Great Lakes, Chennai, December 27-28, 2013.
• Brand Associations in Indian Life Insurance Markets: A Qualitative Approach towards Customer Based Brand Equity, (co-authored) in 7^th NASMEI Marketing Conference, held at Great Lakes, Chennai, December 27-28, 2013.
• Private Labels in Indian Grocery Retail: Consumer Recognition & Preferences, (co-authored) in Tenth AIMS International Conference on Management, held at IIM Bangalore, January 6-9, 2013.
• Country of Origin Effect in Services: Research Agenda for Emerging Economies, (co-authored) in Emerging Challenges for Sustainable Business, National Conference at IIT Roorkee, June 1-2, 2012.
• Sales Force Automation: Research Issues for Emerging Economies, (co-authored) in Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead, International Conference in Marketing, held at IIM Lucknow, Noida Campus, January 12-14, 2012.
• Empirical Evidence from Indian FMCG Companies on Adoption of Sales Force Automation (SFA) by Individual Salespersons, (co-authored) in NASMEI Marketing Conference, held at Great Lakes, Chennai, December 23-24, 2010.

• Selected for 1st Field Immersion Activity in Subsistence Marketplaces by School of Business, University of Illinois, U.S. held on January 6-9, 2018.
• Young Faculty Participant for the prestigious AMA-AIM Sheth Marketing Consortium organized at IMT Ghaziabad, India in January 6th-9th, 2016.
• Invited reviewer to California Management Review, a UC Berkeley-Haas School of Business' management journal
• Invited reviewer to AMA Conferences.
• Invited Reviewer with Journal of International Consumer Marketing, Taylor & Francis Publishing, Scopus listed.
• Invited Reviewer with International Journal of Electronic Marketing and Retailing, Inderscience Publishing, Scopus listed.
• Invited Reviewer with IGI Global Publishing.
• Awarded UGC-NET in Management.