Prerna Lal  

Specialization
:
Information Management
Designation
:
Associate Professor
Email
:
prernalal@imi.edu

Prerna Lal  

Educational Qualifications

Ph.D. in Management, Banasthali University, 2016.

M.B.A. (Information Technology), IIT- Roorkee, 2002.

B.E. (Computer Technology), Nagpur University, 1999.

IT Proficiency

PECB Provisional Data Transformation Officer Certificate (Sep 2024)

Microsoft Certified: Data Analyst Associate (Power BI) (July 2024)

Tableau Desktop Specialist (Nov 2020)

Microsoft Certified: Data Analyst Associate  (Feb 2021)

Tableau Desktop Specialist  (Nov 2020)
 
Certificate in “Analytics for Data Science” from The Institute for Statistics Education, USA in March 2018.

Data Science certificate in SAS and R.

Advance Diploma in Cyber Law from Asian School of Cyber Laws in 2012.

SAP Certified Solution Consultant Human Resources - Management & Administration with mySAP ERP 2005. 

BCS-ISEB ITIL® Version 3 Foundation Level certificate in IT Service Management. 

Prerna Lal  

She has over 20 years of experience in academics and research.

Prerna Lal  

Dr. Prerna Lal currently holds the position of Associate Professor in the Information Management area at the International Management Institute, New Delhi. Her academic journey includes an M.B.A. in Information Technology from IIT Roorkee and a B.E. in Computer Technology from Nagpur University. She further pursued her academic interests and earned a Ph.D. in Cloud Computing from Banasthali University.

Her expertise extends to various domains within the field of information technology, including analytics, data warehousing, data mining, digital transformation, IoT, and cybersecurity. Her research has been published in both Indian and international journals, focusing on the organizational and managerial implications of emerging technologies. She has also co-authored books on financial and credit risk analytics.

Dr. Lal has over twenty years of experience in academia and research. Her expertise is further supported by certifications in Analytics for Data Science, Microsoft Certified Data Analyst Associate, Tableau Desktop Specialist, and Provisional Data Transformation Officer (PECB).

Prerna Lal  

Research Papers Published (International)

Chopra, M., Mehta, C., Lal, P. and Srivastava, A. (2024), "Does the big boss of coins—Bitcoin—protect a portfolio of new-generation cryptos? Evidence from memecoins, stablecoins, NFTs and DeFi", China Finance Review International, Vol. 14 No. 3, pp. 480-521. https://doi.org/10.1108/CFRI-03-2023-0076 

Lal, P & Bharadwaj, S. S.(2020). Understanding the Drivers of Cloud-based Services’ Adoption and their Impact on the Organizational Performance, Journal of Global Information Management, IGI Publications 28(1), 56-85. (Impact factor 1.213)

Lal, P. (2019). AI-Powered Cybersecurity: The Need of the Hour, Cutter Business Technology Journal, 32(2), 26-30. (Scopus Listed)

Lal, P. (2018). Designing a Hybrid Cloud Strategy for Competitive Advantage, Cutter Business Technology Journal, 31(10), 12-16. (Scopus Listed) https://www.cutter.com/offer/designing-hybrid-cloud-strategy-competitive-advantage

Lal, P. (2017). Analyzing determinants influencing an individual’s intention to use social commerce website. Future Business Journal, 3(1), 70–85. http://doi.org/10.1016/j.fbj.2017.02.001 (Elsevier)

Lal, P. & Bharadwaj, S. S. (2016). Understanding the impact of cloud-based services adoption on organizational flexibility. Journal of Enterprise Information ManagementEmerald 29 (4), 566 – 588. (Impact Factor 2.482)

Lal, P. (2016). Analyzing the Factors Driving the Usage of Enterprise Social Network. International Journal of Social and Organizational Dynamics in ITIGI Publications,5(2),15-30.

Lal, P. (2015). Organizational learning management systems: time to move learning to the cloud! Development and Learning in Organizations: An International Journal, Emerald, 29(5),13-15. (Scopus Listed)

Lal, P. (2015). Transforming HR in the Digital Era: Workforce analytics can move people specialists to the center of decision-making. Human Resource Management International Digest, Emerald, 23(3), 1-4. (Scopus Listed)

Lal, P & Bharadwaj, S. S. (2012). Exploring the impact of Cloud Computing adoption on organizational flexibility: A client perspective, Cloud Computing Technologies, Applications and Management (ICCCTAM), 2012 International Conference on organized by BITS, DUBAI on 8-10 Dec. 2012. IEEE Conference Publications, Page(s): 121 –131.

Research Papers Published (National)

Lal, P. & Bharadwaj, S. S. (2014). Leveraging Cloud - Based Information Technologies for Organizational Agility: A Conceptual Model. NMIMS Management Review, XXIV (April-May), 73-88.

Lal, P (2012). E-government Service Adoption in India: A conceptual Model. IMS Manthan, VII (1), 181-184.

Chapters in Edited Book (International):

Lal, P. (2015). Social CRM Analytics: Gaining Customer Insights for Designing Social CRM Strategies. In A. Khanlari (Ed.), Strategic Customer Relationship Management in the Age of Social Media (pp. 22-41). Hershey, PA: Business Science Reference. doi:10.4018/978-1-4666-8586-4.ch002

Lal, P. (2015). Leveraging Web 2.0 for Online Learning. In R. Wright (Ed.), Student-Teacher Interaction in Online Learning Environments (pp. 235-249). Hershey, PA: Information Science Reference. doi:10.4018/978-1-4666-6461-6.ch011

Lal, P. (2014). Designing Online Learning Strategies through Analytics. In F. García-Peñalvo, & A. Seoane Pardo (Eds.) Online Tutor 2.0: Methodologies and Case Studies for Successful Learning (pp. 1-15). Hershey, PA: Information Science Reference. doi:10.4018/978-1-4666-5832-5.ch001

Papers Presented in International Conferences

Lal, P. & Bharadwaj, S. S., Achieving Organizational Flexibility through Cloud Computing Adoption. Paper presented in 3rd biennial conference of the Indian Academy of Management (IAM), 2013, held at the Indian Institute of Management, Ahmedabad (IIMA), 12-14 Dec, 2013.

Lal, P. & Bharadwaj, S. S., Exploring the impact of Cloud Computing adoption on organizational flexibility: A client perspective, Cloud Computing Technologies, Applications and Management (ICCCTAM), 2012 International Conference on 8-10 Dec. 2012, Organized by BITS Dubai.

Articles in International Magazines

Lal, P. (2016). Surveillance Analytics: Leveraging Video Intelligence for Security. Security Today. April, 60-61.

Lal, P. (2016). Be aware or you may become a victim of Ransomware. Cyber Warnings. March, 48-49.

Lal, P. (2016). Cloud collaboration technologies. Training Journal. February, 14-16.

Lal, P. (2015). Is the game worth playing? Training Journal. March, 23-26.

Lal, P. (2013). Unlock the potential, Training Journal. Oct, 18-21.

Lal, P. (2012). The competitive Differentiator. Training Journal. April, 23-27.

Articles in National Magazines

Lal, P. (2016). ICT for Sports: A Whole New Ball Game. CSI Communications, 39(11), 24-25.

Lal, P. (2015). Opinion Mining: Discovering Customer’s Expectations from their Experience. CSI Communications, 39(7), 15-17.

Lal, P. (2015). Web-Scale IT: Solution for Managing Enterprise IT Infrastructure Challenges, CSI Communications, 38(10), 11-12.

Lal, P. (2014). Video Analytics: Securing Businesses and Providing Insights with Every Move, CSI Communications, 38(4), 24-26.

Lal, P. (2014). Social Media and Educational Institutions - Evolutionary Dynamics. CSI Communications. 37(12), 22-23.

Lal, P. (2012). Cloud Based Mobile Solutions. CSI Communications. 36 (9), 17-18.

Lal, P. (2012). Unleashing Web 2.0 for Higher Education. CSI Communications. 36 (1), 7-19. 

Lal, P. (2012). A Brief Historical Perspective on Indian Companies and IT Infrastructure. IT Voice. April, Page 14. 

Lal, P. (2006). Strengthening the Business Ecosystem through Effective BI and DW. CSI Communications, Oct, 18 –20.

Articles in News Paper

Lal, P. (March 17, 2016). Cyber Extortionism: cyber extortionists minting millions by targeting Indian organizations every year. DailyPost.

Prerna Lal  

Papers Presented in International Conferences

Lal, P. & Bharadwaj, S. S., Achieving Organizational Flexibility through Cloud Computing Adoption. Paper presented in 3rd biennial conference of the Indian Academy of Management (IAM), 2013, held at the Indian Institute of Management, Ahmedabad (IIMA), 12-14 Dec, 2013.

Lal, P. & Bharadwaj, S. S., Exploring the impact of Cloud Computing adoption on organizational flexibility: A client perspective, Cloud Computing Technologies, Applications and Management (ICCCTAM), 2012 International Conference on 8-10 Dec. 2012, Organized by BITS Dubai.

Conferences /Seminars Attended

AIMA’s 3rd National Conference on "Women in Leadership Roles – The Way Forward" 5-6 December, 2008, Hotel Le-Meridien, New Delhi Participated in iSAC 2003, 3rd International Conference on "Governance through iassurance" on 24th – 26th July 2003.