I began my career with Luxury Brand Management for Teacher's Scotch Whiskey (Beam Global/Beam Suntory) in 2010. In mid 2013, I moved into the Education Travel business where I work closely with the leadership team to align major projects across all departments with the organisational vision and mission. I also gave the organisation a strategic direction (in line with their core competence) and to transform and enhance their products — to digitise and automate their deliverables. In this time I also completed an MA in Creative Writing from the University of London to bring the aesthetics of storytelling to marketing and organisational innovation. I have also tutored students of Cass Business School and taught them how to provide a narrative flair to their skills and achievements in their graduate and job applications.