Shefali has 19+ years of experience in Operations / Customer Lifecycle Management – Customer Relations, Loyalty & Retention and Collections. Her experience in these fields is spread across industries – Telecom, Insurance, and Consumer Durables, Ecommerce & Healthcare. Shefali’s experiences range from driving performance and operational efficiency, effective churn management, customer engagement & customer retention with extensive focus on engagement and retention. She has worked with companies like Reliance Infocomm, Aviva Life Insurance, Bharti Airtel Limited, Samsung India Electronics Limited & Max Healthcare. In the recent past she has explored the world of startups, ranging from media, retail technology solutions and recruitment. These assignments have been around helping set up the operations architecture, building operational efficiencies and creating an agile customer focused service and delivery.