Ashwani Singla is the Founding Managing Partner of Astrum (astrum.in), India’s first specialist reputation management advisory that uses science to understand and shape public opinion ethically. In his two decades of experience in industry, he has donned the role of a trusted advisor and strategist for both the C-Suite & Political leaders. He has advised both Indian and multinational corporations across a range of sectors. He has been the election campaign strategist and pollster for leading national and regional political parties and has been involved in several successful national and state election campaigns for close to a decade. Since its inception in May 2015, Astrum was the youngest and the fastest to break Top 20, in a ranking of public relations firms Reputation Today and amongst a very short list for a SABRE Award by the Holmes Report for the Asia Pacific New Consultancy of the Year in 2017. Prior to founding Astrum, Ashwani was the CEO & Co-Promoter of Genesis Burson-Marsteller and Asia MD of Penn Schoen Berland (PSB). He is also the Founder Executive Director of Impact Research & Measurement, India’s leader in media intelligence & measurement and serves on several advisory boards of companies in early stages of their corporate life, mentoring them to build their marketing and branding capabilities.